Naming your real estate group is one of the first and most important decisions you can make. But there is much more to it than just getting a name out of thin air and registering it in the state.
For one thing, you want to make sure the name you want is not trademarked again. For another, you need to find out if a matching domain name is available.
Most businesses end up with unnecessary web addresses because they don't do their homework. They don't stay; some time will be devoted to researching real estate investment firm names.
Selecting real estate investment firm names in 3 steps
If you have not yet named your real estate investment group, there is still time to do this. Keep these tips in mind when making your choice.
Check for a trademark.
Find a matching domain name.
Let’s focus on each of these steps.
1. Brainstorm options
Sure, “your money works for you” is something that most investors hope for, but why should they join the group instead of going it alone? Perhaps they want to reduce their risk by spreading to many investors. Or maybe they value investing in a different kind of talented team ("smarter together").
Feeling creative? Try to make a word by combining two words or changing one word. Take the Honda Acura, for example.
It comes from the Chicago-based consultancy nameLab, which specializes in building trade names. As the founder points out: "The team at NameLab has created an AQ name, 'AQ', which is the word 'exact' in many languages."
By working with meaningful word segments (linguists call semantics like S AQ), 'the company produces new words that are both meaningful and unique.'
There is nothing to add when choosing a real estate investment company name:
Do not use your first, last or family name.
Do not use "realty" as a misleading term.
Your name may not be based on a fad in 10 years.
Don't use a sentence that you don't understand.
Don't use "ink" unless your business is legally incorporated.
You want your name to grow with your company, so do whatever is right for your business and meet the test of time.
2. Check for a trademark
The name of a real estate investment company is a trademark.
Once you have hopefully come up with a short-ish list of names, the next step is to check whether they are trademarks.
If you are an American company, you can do this by searching the database of the US Patent and Trademark Office. Search for one or two Not a trademark right now? Success!
3. Find a matching domain name
Now go to the domain registrar and see if you can find an available domain name with some variation of your business name. Type the name you want in the search box and our smart algorithm will show you what is available.
Godaddy is the name of a real estate investment firm.
It's going to happen. Com is the only real option in web addresses. Although it is still the most popular choice, many great domains have already been taken.
This has led to all sorts of high junkies, including the practice of dropping the vowels (flicker), adding letters (dots), and registering domain names with universally named domains or (marium-webster.com).
The problem with these options is two fold:
Users with good spellers type the correct spelling for Flickr. Unless you also own Flicker.com, potential investors and partners will not be able to access your website.
No one remembers where the dash or number was going. And the opportunities are gone.
The good news is that there are many new options for real estate investment firm names. Consider one of the many options for online .com.
Anyone looking for real estate investment company names will find these new domain extensions detailed. Anyone who sees your .investments or .properties web address immediately knows what your business is.
Real estate investment firm name is a new extension
You can also delete a small web address (big plus), followed by your business name - an investment, for example - dot. Don't forget, these domains are still fairly new. Not many great domain names have been claimed yet.